News

As the Sydney residential market transitions from a sellers’ market to a buyers’ market, the single most important thing an agent can do is give honest, direct and continual feedback to their vendors right throughout the marketing campaign. The days of “oh well, we will just let it roll along and hope the market will take care of it” are long gone for the most part. An educated and informed vendor will be a vendor that will listen to reason and feedback. A vendor who has set or had their expectations set above market at the start of a campaign and has been left uninformed as buyer after buyer comes through their home and rejects it on price, is left in an almost impossible position to listen to market reality come auction day. Continue reading