• Sydney Property 2018 – WHAT ON EARTH IS GOING TO HAPPEN????

    Well, no need to run for cover just yet as I certainly don’t think the sky is falling in however there are without doubt some concerning fundamentals at play in the coming 18 months.
    Reading the property section of the newspapers of late would make even the most optimistic or pessimistic of property pundits scratch their collective heads! Rates will rise, rates will stay the same, we are oversupplied, we are undersupplied, building approvals tumble, big developers renege on previously agreed deal…… please someone tell us what is truly going on?? The weekend AFR, most savyy investors “go to” publication had 3 articles all telling a differing tale and all had a strong and believable underlying basis. Continue reading

  • Honest communication is the key

    As the Sydney residential market transitions from a sellers’ market to a buyers’ market, the single most important thing an agent can do is give honest, direct and continual feedback to their vendors right throughout the marketing campaign. The days of “oh well, we will just let it roll along and hope the market will take care of it” are long gone for the most part. An educated and informed vendor will be a vendor that will listen to reason and feedback. A vendor who has set or had their expectations set above market at the start of a campaign and has been left uninformed as buyer after buyer comes through their home and rejects it on price, is left in an almost impossible position to listen to market reality come auction day. Continue reading

  • Location, does it REALLY matter?

    Sydney has experienced a seemingly endless rising property market but as a result, the fundamental elements of what makes a property a smart choice can be overlooked.
    There are a couple of things money can’t buy when choosing the right property and for buyers they are the two most valuable assets.
    Location and Aspect. Continue reading

  • Selling Pre-Auction – Yay or Nay?

    Recently a local independent agent in the area I reside listed what is probably one of the best homes to come onto the market this year. The agency whilst successfully established long term had been struggling for market share against other franchised competitors. The property listed for an auction after a four week marketing campaign. Continue reading